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Creative Strategy
Name
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What type of business do you have?
What is your objective (what do you want this promotion to accomplish)?
Who is your target audience? (age, sex, income, etc.)
What are your company strengths?
Is there anything unique or interesting we should know about your business or company compared to your competitors?
How do you plan on distributing this promotion?
US Mail
Handout
Point of purchase display
What is your main message (how does your customer benefit from your product or service)?
Are you promoting a sale?
Yes
No
If yes: Detail (Holiday, Grand opening, Summer Sale, etc.)
What tone of voice would you like?
Humor
Professional
Hard Sell
Product Specific
Service
Branding
Other
Other
What mandatory items must be in your promotion? (IE: logos, addresses, etc.)
